Kobe Bryant's Gay Slur

Bryant was fined $100,000 by the NBA for uttering a homophobic slur towards the ref in which he received a technical foul on.  Seriously?  Are we going to start fining players every time they cuss?

I feel like this a response to Wayne Rooney's suspension and fine and David Stern is using it as a publicity stunt to say "look at me... I'm cleaning up the league".  There have been many times I've been watching a game and I'll hear a slur loud and clear and nothing is thought of it.  Listen, I understand that these guys get paid millions of dollars and are role models but they're competitors.  Think about when you're playing and something goes wrong.  Do you expect players to say "dag nabbit" or "gosh darnit"?

I'm not an NBA fan or a Kobe fan for that matter.  He's a great player but he complains the whole game.  Just watch him during a game and every missed shot is because "he was fouled" and he never gets back on D because of it.  However, I am on Kobe's side for this one because it's ridiculous and now it's going to affect every sport.